Correlation vs Causation: Understand the Difference for Your Product

Correlation and causality can seem deceptively similar. But recognizing their differences can be the make or break between wasting efforts on low-value features and creating a product that your customers can’t stop raving about. In this piece we are going to focus on correlation and causation as it relates specifically to building digital products and understanding user behavior. Product managers,...

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Psychologists Show It’s Possible To Fix Misleading Press Releases – Without Harming Their News Value

Corrected press releases led to more accurate news, without any dip in quantity of coverage; via Adams et al, 2019[1] By Jesse Singal[2] There are many reasons why media outlets report scientifically misleading information. But one key site at which this sort of misunderstanding takes root is in the press releases that universities issue when one of their researchers has published...

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Hyped-up science erodes trust. Here’s how researchers can fight back.

In 2018, psychology PhD student William McAuliffe co-published a paper[1] in the prestigious journal Nature Human Behavior. The study’s conclusion — that people become less generous over time when they make decisions in an environment where they don’t know or interact with other people — was fairly nuanced. But the university’s press department, perhaps in an attempt to make the...

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How to make health news interesting — without overselling the claims

Health stories are prolific in the news. Each year, thousands of articles are published claiming to have the latest compelling evidence on how we should eat, drink, exercise, sleep, and which medications we should or shouldn’t be taking – among a host of other things. Not only is there a deluge of information, it is also often conflicting. Reports on...

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